Yesterday morning I got to spend some quality time with a good friend visiting from Dallas. We grabbed a chai latte and I ate most of the pumpkin scone drizzled with warm honey we split.
And we had only the kind of great marketing discussion great marketers like us can have. It mostly revolved around how freaking fast our industry has evolved.
We knew it would.
We were talking about the IoT ten years ago. Long before the word “influencer” was whispered, I pioneered a multi-channel blogger program with Facebook and Twitter 8 years ago. Jackie developed the Chevy Music Showcase years ago for a bunch of car dealers and one of the artist showcased was … Leon Bridges. Both of us are driven by relevant marketing IRL.
But the way the industry has flip flopped the rules is amazing. You don’t need a fancy agency (that quite honestly might move a little slow) to do your marketing. There are a ton of excellent marketers giving away the goods for free!
Now anyone (good) with a microphone on their phone can create a podcast chalk filled with great content and get millions of listeners. You don’t have to only go to college to unlock secrets to success at your potential career. Just take online classes, listen straight from the horses mouth the rules for winning at whatever you want to win at.
Here are a couple podcasts to check out if you touch marketing at all. You could be a real estate realtor wanting to grow your business. Or a radio or direct mail rep not even knowing where to start learning about this stuff. Heck, you could be a CEO that just realized that you too could stand to learn a trick or two about communicating with potential customers in this day and age.
If you think you know marketing, pop into any of these podcasts for a quick listen.
Please don’t embarrass yourself by saying the overused “I don’t have time for that” phrase. First, that is so 2011. Second, here are 11 ways you can listen to a podcast:
- Taking a morning walk
- Running on treadmill
- Driving anywhere
- While getting nails done
- Making breakfast (or lunch or dinner)
- In the shower
- As a couples activity
- Required listening for team discussion
Click on the picture to take you to a specific episode I picked out for you. Just pop in and check it out.
If you have any additional resources to share, please share! Let me know what you think below!